Bill is an accomplished ecommerce executive with a proven record of launching new and disruptive ecommerce products to reach millions of consumers.  His experience includes 25+ years at leading ecommerce companies, including Forter, eBay, PayPal and BillMeLater, and CheckFree.

Recently, Bill spent two years constructing the go-to-market strategy and plans for Forter’s newly developed SAAS-based fraud prevention service.  Prior, Bill was Head of eBay Motors, responsible for growth, marketing and sales for the companies Vehicles business unit.  Prior to that, Bill was Senior Director of Merchant Marketing, where he was responsible for driving buyer and seller growth for eBay’s marketplace business across all aspects of the business, including go-to- market strategy, marketing and seller support.  Before eBay, Bill was a Senior Director of NA Merchant Marketing and Head of Sales Strategy and Operations at PayPal where he was responsible for driving the companies go-to-market strategy and market penetration for the companies flagship payment product PayPal Express Checkout.  In previous roles, Bill led Merchant Marketing for Bill Me Later, which included developing a go-to-market plans, product value propositions and marketing materials to successfully drive product adoption.  

Over the years, Bill has built a track record of helping companies successfully introduce innovative, first-to-market products to ecommerce, disrupting static industries and creating massive new revenue streams. Examples include: Decision as A Service – Forter, Inc; eCommerce marketplace storefronts for Coach and Target – eBay Marketplace; Express & Mobile Checkout – Paypal; Bill Me Later; E-Bill & WebPay – CheckFree. These products serve billion dollar global markets for the world’s top banks, retailers and billers.

Sales Diagnostics delivers professionals who have worked in the trenches to build revenue from zero to billion dollar valuations.