Penelope HoltPrincipal, Branding & Marketing Specialist

areas of expertise
  • Branding & Positioning
  • Market Strategy
  • Marketing Plan Development & Implementation
  • Public Relations, Advertising & Creative Services
  • Sales Support & Enablement
  • BA Linguistics
  • BA English Literature
  • York University, England

Penelope is a powerhouse in supporting start-ups and rapidly moving them to fast growth and profitability.  As a marketing innovator, she is able to reboot stalled enterprises or mature businesses.

Acting as a marketing Swiss Army knife, she has worked on both the client and the agency side to provide wide-ranging marketing support across disciplines, from market strategy and powerful positioning, to go-to-market planning, creative, advertising, PR and digital strategies.  She is a king maker, who creates thought leaders and positions business for success via speechwriting, content marketing, artful PR and book development.  She has partnered with business and cultural leaders as a contributor, author and co-author of 10 books.

Key Accomplishments

As co-founder & CMO at BorrowersFirst, Penelope established this FinTech online lending platform with an on-your-side consumer marketing strategy and brand that achieved profitability within 9 months of launch; driving down customer acquisition costs with innovative distribution partnerships.

As a Marketing partner to eBay merchant business development, Penelope supported the growth of  top retailers & brands on eBay and establishment of  top-seller tools & communications to drive seller transaction volume

She was a full-time Marketing Consultant and Advisor to PayPal executives to establish market positioning, message platform, and enterprise sales strategies to penetrate the Internet Retailer 100.

Penelope was a Marketing Partner at Bill Me Later in establishing brand, positioning, go-to-market and messaging to drive consumer adoption of this point-of-sale credit option, and to support enterprise sales in creating an acceptance network of top multi-channel retailers; contributing to BML’s 2008 billion dollar acquisition by PayPal

As an Advertising & PR executive and consultant, Penelope has provided a full range of marketing strategy, marketing plan development and implementation, brand building, superior sales and marketing support for clients including Peppers & Rogers’ Accelerating 1-1, Alliance of Cambridge Advisors, Arbinet the Exchange, Argus Investors, British Telecom, Chase Bank, CommerceHub, Creative Compensation Strategies, Equitable Life Assurance, Exec-U-Net, First Lease Advisors, ICN, Impact Planning Group, JRI, Lombard Medical Technologies, Mosley Corporation, Oak Investment Partners, Oxford Biosciences, Pitney Bowes Corp., Sumitomo Mitsui Banking Corp., Wright Investor Services and others.

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